3) Link Building – the techniques includes one-way link service and link exchanging services. One way links are those link directed to your website on any other website which is not so easy to gain and helps in making more back links to a website. Second one is link exchanging which is a partnership between two websites. We can simply say it exchanging of links which is also good method to increase website back links. So, by both methods in link popularity services, we make our link listed on other website, means giving website links to get popular to online customers and visitors. There are so many websites that are looking for link exchange campaigns for the their websites and also buy one way links with web pages that have a higher Google PageRank. *Matt Cutts is leaving for MSN. *People on SEO forums actually ALL know SEO. *Hidden text works. *Black hat SEO and White hat SEO are easily distinguishable. *SEO guarantees number one ranking. *SEO is rocket science. *SEO doesn't take time. *My competition hates me (okay, that may not be a myth). All SEO is evil The search engines view any attempt to manipulate your rankings as bad. It shows up the weakness in what is supposed to be an impartial or perfect ranking system. It may allow a poor, irrelevant site to become number one. This will make traffic go to other search engines, seeking more relevant results. Search engines don't see Black hat or White hat. All they see is a man or woman with a mission to show up their system. However, you could not get business if your clients could not understand the SEO processes and failed to persuade their bosses. In addition, SEO firms should apply optimization techniques with a consideration of usability of websites. Do not make the site look silly or unprofessional. Also, clients would not mind your using of optimization software such as Webposition Gold and they do want to know how you would serve them. Myth Three: Resubmitting Your URL Repeatedly to Search Engines I don't submit URLs to major search engines; I only submit them to niche sites that would take forever to index a URL if it is not submitted. Sometimes when you submit a URL it takes a very long time before it is listed. It is okay to submit a URL once; resubmitting it does not make sense. In fact, according to some websites, it could even affect the submitted page adversely. That is hearsay; however, submitting a URL multiple times does not affect rankings positively. Submitting your site in itself is also totally useless if the site is not search engine friendly. So it is not the search engines that determine the good guys from the bad guys. Neither is it the industry (my tribe of web designers, programmers, web hosts and marketers and online business owners); you can say what you like. It is your motivation that makes you a Black hat or a White hat. If the sites look like doorways you can also get penalized. There is, however, an increasingly thin line between "micro sites" and "doorway" pages. If you create a mini-site to funnel traffic, endeavor to get some content on it. If you insist on tying multiple URLs to a single location despite my educated opinion, strive to keep your multiple domain names to less than ten. You should ideally stay with subdomains to funnel traffic to your targeted pages (the rule on the Internet is that a page is a page is a page). You don't need multiple domains and they don't work, unless you have content-rich micro sites. Search engines are run by people, and people don't enjoy been manipulated. To a Black hat SEO, the ends justifies the means. S/he does not care if the web site's content is poor or the visitor is inconvenienced; all of these are secondary considerations. The user is brought in by dishonest links. All the Black hat cares about is results (translate into hits). All SEO experts want a high ranking and lots of hits. In this respect, all SEOs manipulate SERPs (and all search engines assertions are proved right). I submit that is the duty of SEO experts to deliver traffic if they get paid. All SEO experts worth their shingles would practice Black hat techniques if they would not get penalized. The Black hats are here. So what? Myth Two: Multiple Domain Names Pointing to the Same Site Increase Rankings If you have multiple domain names pointing to the same site, the search engines call them "mirrors" and will penalize you (the mirrors won't get listed). So if you have multiple domain names and you want to remain in the SERPs, build sites to correspond to each separate domain name. The real problem people have with Black hats is political correctness. It is not politically correct to cold call and badger people into buying things, it is not politically correct to be a "bible thumping" evangelical. And it is definitely not politically correct to be a "Black hat" SEO. It is however politically correct to call Bush an idiot (you get the drift). The websites that get penalized most on search engines are not Black hats (real Black hats do not know what spamming means, they only understand viral strategies). They are small websites that can't afford a professional and use optimization rules that the search engines consider forbidden. Link farms won't come up and tell you "hey, I am a link farm and just have thousands of links to totally unrelated sites." Instead, you'll get an offer from a third party site or via email. You have a responsibility to check that you are not linking to some link farm; you can't control who links to you. If you are linking to a banned site, your site may be penalized. Some people even network and set up link farms; a network of full-time housewives once linked to each other and unintentionally created a perfect link farm. Please note: SEO firms check all sites linking to you on a monthly basis; that's one reason why they collect a maintenance fee. Some high-ranking websites use pop ups that you cannot close and other unethical practices (such as unsolicited emails, which the pop up forced you to subscribe to before it goes away), and nobody bans them. They also buy text links on millions of sites and nobody accuses them of unethical linking practices. Black hats keep search engines awake at night Off Page Myths Myth One: Linking is Everything Despite everything said about link farms, people actually engage in them without being truly aware of it. The fact is, linking IS important. Linking and content alone will probably do more work than rigorous scientific techniques and automated methods. But it can be dangerous to get overly attached to linking and not know that indiscriminately linking (reciprocally) to a link farm can get you grey listed and banished from Google's SERPs until you come humbly clean (give them a few months before you get relisted). Two things keep search engines awake at night: Google and SEO practices (Google only stays awake because of SEO). SEO practices enable search engines to remember their primary clientele: the man with the mouse. And the SEO expert is the man with the better mousetrap. Apart from SEO, redesign is necessary to improve your users' experience on your site. Forms, layout, interactivity, aesthetics and more all need to be updated as web standards and usability change and improve. You can't afford to assume it's all about SEO when your users get to your site and flee at the quickest opportunity. Now that we have finished with the On Page Myths, let's look at some Off Page Myths in SEO.Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Search engines worry that SEO practices will let low quality content drift to the top of their pages, and therefore strive to develop ways to insulate their SERPs from the practices of the SEO adept. However, the search engines are playing catch up. All search engine optimization practices are rigged around how the search engines work, and undergo review every time the search engines change their crawling and indexing algorithm. If your site is not search engine friendly, you can still optimize, but it makes the whole process just that much more difficult. Your navigation structure must be navigation friendly to spiders. Your copy MUST be changed if it is not relevant to your target audience. If you insist on unfriendly design then you should include a Pay Per Click program; you will need it. Black Hat SEO, a Necessary Evil - You say tomato... The question of people saying White hat, Black hat, is largely one of ethics. And ethics like any other branch of philosophy is subject to schools of thought. However, due to the "political correctness" of certain views, right now, reality is being overshadowed by doublespeak. The reality is that customers want results. You will do anything as long as you won't get banned or taken to court for it.
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