Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals. Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here: * Google Webmaster Guidelines * Google 101: How Google crawls, indexes and serves the web. If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. 49.Search engine optimization for travel websites In search engine marketing, travel business is a well known category which is vast with a big competition in online marketing. From bookings of flights to hotel reservations, it is estimated that 70% of all flights are booked online through websites. So, we can easily assume this big online competition. Keep in mind that the Google search results page often includes paid advertising and free organic search results. It costs nothing to appear in our organic search results, and advertising with Google won't improve your ranking. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion group can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central. This is where making your content accessible to people with disabilities can help. Many of the design decisions you might make to allow a blind person to surf your web page with a text reader will also help a search engine spider. Then again, some things just look “ugly” to a spider. Take dynamic URLs. Search engines have supposedly gotten better at indexing them, but they’re still not a good idea. This is just one example of many. The Myth of Overnight Success There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google's SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked. Search engines don’t see a web page the way that humans do. I covered the way search engines "see" web sites a little more than a year ago; I won’t have the room to go into great detail here, so you might want to read that article if you’re interested in more information. While search engine spiders have progressed a little since late 2005, they still can’t see images or video; use text for your links! Any content you have behind a “wall” that requires a sign-in and a subscription to see won’t be picked up by the spiders. The issue with this myth is that customers actually believe it. They post jobs such as "We want to be number one in the following key words" then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month. Are there any redirects? If you’re using redirects, make sure you’re using them correctly. I’ll mention this again when I discuss linking. What does a search engine spider see when it visits your page? Yes, you want your human visitors to appreciate your web site, but very often they’ll find your site through a search engine. If a search bot can’t make out your content, it can’t let a visitor know that you have something on your site that is of potential interest to them. I personally believe that they are suffering from serious bouts of conscience, making them lash out at SEO practitioners who do not march to their drums. With a few of the following techniques in place, being banned will definitely be the last thing you need to worry about, and you are guaranteed to build a world class brand that will transcend the Internet alone.This sort of content may be decidedly rich in the important keywords, but there is very little meat for users to wrap their interest around. Not only will this sort of content disappoint readers; it won’t trick the search engines. Those savvy little sites actually know how to scan for readable, sensible content -- meaning that content which only offers barely strung-together words won’t make the cut. Is your web site in the top web directories? The top three are DMOZ, Yahoo, and MSN. Those aren’t the only ones you need to be in, but they’re a good start. Some of these directories charge for you to get in (Yahoo is known for charging a fee). Other directories that have been noted by some as being worth getting into include JoeAnt, GoGuides, Best of the Web, Linkopedia, and Bigall. Organic SEO is Worth the Work - Organic SEO Content is King. You have to fulfill a need for information. If you do not, your SEO campaign is sure to run into problems. I started off offering SEO as a sidebar to web design and web copy writing. Now I offer it alone, and the first thing I advocate when I get an SEO job is that the whole site be designed around the content. Huge graphics, animations, even product listings are not desirable, as I seek to replace them with content that answers queries and searches. Also, the content has to work! You cannot afford lame content that has searchers lazily hitting the back button to leave your site. If your content is based on articles, then do get articles that will create some buzz. If it is just your web copy then you should have copy that calls your searchers to action. How popular is your website in social media? I’ll go into that a little more in the linking section. For now, note how many incoming links you have from Technorati and Del.icio.us. Content That Works Apart from having a focus, your content must be sufficiently interesting. Just as Technocrati (mouthful) is more interesting than Blogspot to pronounce, an article that says "Ugly Websites Sell!" is more entertaining to readers than "How to Build Trust in Your Web Site." Even if both have exactly the same content, I dare say the "Ugly" article will get more hits over the long term. How visible is your domain name? You can count the results at Google for a search for your domain. That shows your URL’s visibility, and it’s a completely different check than your incoming link count. Creating a buzz with your content can bring more traffic your way, as people comment on your article and air their views on forums and blogs all over the net, sometimes adding links back to your content. You can create a buzz with unique and relevant listings too; these will be propagated the same way, in forums and blogs, as different people link to it in an effort to answer questions that are posted on blogs and forums on which they are members. Technical Matters Picking up the thread from where I left off, we’re going to revisit the technical aspects of SEO. This time we’re going to focus on the technical aspects that relate to linking. For instance, how many links point to the full URL of the web site? How many point to the full URL of various pages on the web site? Remember too that internal links count; how many internal pages point to your home page? For search engines to remain in business, they need content. To get content they need web sites (that means you). Beware of focusing too much on your web site and what it does to the detriment the searcher and what s/he needs. Your key words should be properly used and should not be inserted in as many places as you believe you can get away with. Continuing the quick review, Gary divided his checklist into four separate areas: meta tags and on-page optimization; technical issues; linking; and other issues. The first area dealt mainly with where you should put your key words; I covered it in detail in the previous article. The second area, which I began to discuss last time, deals with certain items that are easy to check for and easy to fix. I’ll be covering linking and others issues this time around as well. So without further ado, let’s dive back into the details. Organic SEO thrives on content; it therefore demands more creativity and more relevancy than any other method. The content must portray the site as an expert in that particular industry. There are many travel companies having websites on web offering online travel deals and holiday offers. Every website has its own unique range of products, services & travel solutions and likes to be in top search engine placements with their offers. It must always adapt to fit its target. If you find out that your content is not achieving what it is supposed to, then it has to change (note the word organic, meaning living, biotic, adaptable). Rewriting your entire site's content is an option if your site does not currently fulfill your content needs. Constant Refreshing
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