
3. Proceeding with the same logic presented in point #2, indexing the same dynamic page might overload the servers of the directories and therefore prevent the directories to present with the most relevant information in the fastest possible time. Look at the URL structure for those pages, especially your home page. Keep it simple! Remember, for an online business it’s all about being found. Dev Basu writing for directory People notes that “Using simple static url’s or permalinks that are descriptive of your web site will help you rank better.” Here is what Google says about indexing of dynamic websites- Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. What are the options that you have in order to make a directory spider index your Dynamic URLs? A template will make sure that your web site’s design looks the same on every page; unfortunately, one of the side effects of this is that it uses exactly the same title, description and meta tags on every page. This is not good for SEO purposes. Make sure you go into the HTML of your web pages and change those tags to reflect each page’s actual content. Try to limit your title tags to no longer than 68 characters (counting spaces as characters), and put your most important keywords first in the title tags. 1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net ) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the directory spiders to index the dynamic content. The latter being a static URL, it can easily be indexed by the directory spiders. You’re probably thinking of two related aspects of your web site: content and structure. You don’t have to get particularly fancy about your site’s structure; there are a number of places online where you can get free templates. If you’re going to use a free template, however, you will need to make a few changes. 2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by directories is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). Once you’ve done your keyword research, you’re ready to build your content around it. Keywords really should fall naturally, but they definitely need to be in the body of your content to be noticed by the search engines. That’s not the only place they need to be, of course, but I’ll get to the other areas in just a minute. So, in the above If you’re building a brand-new business web site, SEO should not be an afterthought; you need to think about it right from the beginning, along with your site’s content. It starts with keyword research. You know what you want to offer, but do you know how your target audience thinks about it? Say you’re in the morbid business of selling coffins, and your market is all within a small tri-state area. Do your customers refer to them as “coffins” or “caskets”? Or do they use some other term? You get the idea. 3. Re-configuring your web servers- Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that directories can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation. 11.Use SEO to Get Your New Site Off to a Good Start To judge from forum posts and other sources, getting indexed in Google – let alone on the first few pages – presents a major challenge for a new web site. I even know of at least one SEO who won’t touch new web sites. If you have a new web site, chin up; this article will offer you some tips to get you noticed in a good way by the major search engines. ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL. General forums and discussion boards will likewise help you create keyword-rich content at no extra cost or time to you, save that you may have to read and monitor these free-for-alls to be sure they remain appropriate and on topic. Content-creating extras like these help you add even more to your site, and perhaps boost page rankings at the same time. 4. Creation of a Static Page linked to an array of dynamic Pages - This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for directory rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (you can conduct keyword research for your site through Submit this static page along with all the dynamic pages in various search engines, conforming to the directory submission guidelines. Today’s Internet is all about an interactive experience, which is good news for you. Be sure to include a user comments section on every piece of content. This gives readers the opportunity to sound off, and it also gives you the opportunity to get a little extra content on your site. How, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs? A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon. In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address. Content-Creating Extras What’s the backbone of the Internet? Content. And what makes the Internet work? Search engines. Successfully marrying these two concepts creates keyword-rich content the search engines, and your users, will love. But there are ways to create even more content for pages without hiring extra writers or working longer hours. Thank goodness for Web 2.0. Since the above URL does not contain any query strings, all directories can index 's products. Amazon uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs directory index friendly. Conclusion The main keyword phrase you plan to use in your piece should appear right away, in the title. To create even better directory opportunities, make sure your content has subtitles to break up and organize the piece. The keywords should appear in every subtitle as well. Also, make sure the main keyword phrase appears in the first sentence of the content, and gets repeated several times throughout. Again, make sure the words appear naturally and that the content remains readable. Even a few years back, most of the major directories did not index dynamic URLs, thereby often preventing top directory rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC directory industry. *Keyword Placement It doesn’t matter where keywords appear within content, as long as they do so…right? Unfortunately, that’s not the case. Where your keywords appear is every bit as important as what those words actually are. Every piece of content on your site should have at least two important keywords and phrases that you’d like to focus on for that specific piece. To optimize these words and get the best possible directory ranking, make sure they appear in the right places. 41.Top 5 SEO Mistakes directory optimization is one of the best tools that most Web business owners can utilize in order to be able to make the most out of their business online. Unfortunately, not a lot of website or Web business owners know enough about SEO and what it can do to help them and their business.You need ALL of these to be successful in Internet/Search Marketing. I think Search Marketing has a bright future, but if you don’t have a multidisciplined approach, you are hosed.” * Content should be informative with some uniqueness. * Avoid grammatical mistakes in content of your webpage. It should not have any spelling errors too.