* Avoid scrolling on your web pages but. If scrolling becomes important, Always add internal navigation for users to directly jump on the information the need. Basic SEO Troubleshooting - Some Recommendations There are a number of things you can do to fix your site after you complete your troubleshooting. Some of them will be obvious depending on the problems you find: adjust your link structure, create appropriate sitemaps, and so forth. Other items will be less obvious. Also, it’s worth keeping in mind that my list is by no means exhaustive; it’s a general list, not specific to any particular site or type of site. 3. Improving Navigation of Webpage: Navigation also plays an important role to make your web page user friendly. A good web page never complete without proper navigation tools. * Navigation links should be easily accessible, clear and at the top of each webpage. * Navigation structure should be same on each page of a website. * If you have a complex website always add a search function to your webpage. Sometimes it’s a matter of patience. If the site is fairly new, Google simply will not have gotten around to indexing all of it. If you’ve recently purchased a site that has been around for a while, you’ll want to consider what was on it before. If the site has undergone a serious redesign, has the domain or subject of the site changed, or remained the same? Is your site an affiliate site? Or does it link to an affiliate site? Those have their own special issues, which are beyond the scope of this article. I can say that avoiding duplicate content is particularly tricky for affiliates. 4. Improving fonts of a webpage: Fonts of webpage are also important to make web page user friendly. Having too little, too large or too complex font may become illegible on some browsers. So always be careful while using fonts on your webpage because if fonts are not proper visitor immediately move from the page. * Always create webpage using default font of most browsers like Ariel, Times new roman, verdana etc. * Always make headings or titles in bold and underline most important lines of your webpage. * Avoid using unusual fonts unless they are in graphics and italics as plain text is more legible than italics. * Do not use light text on dark background as it creates visibility problem in reading. Speaking of your site’s structure, you might want to take another look at it, especially if you’re not using a template. Cookie cutter templates may look boring, but GaryTheScubaGuy (aka Gary Beal) cited one possible reason to at least create and use your own unique template: it may help keep Google from seeing very little or duplicate content on your site and then backing out. He notes that this is rare, but he has seen it when a novice builds a site one page at a time with no template. “In a correctly built site most robots will parse the template and crawl the content and see unique content. This allows them to crawl deeper and faster,” he explained. 5. Improving Content of a webpage: Content is the king of a webpage and there is no substitute of good content. Content of a web page has more importance than any other factor to continue visitor on a particular page because content is the only thing that a visitor read. You can make Google’s work even easier by submitting a sitemap. Do it in XML, and keep it up to date. You can find the details for how to do this here; the page lists the protocol and explains how to submit your sitemap. Keep in mind that your sitemap should not be larger than 100 links. If it is larger than 100 links, you will have to break it up into more than one page – and you can include another page on your sitemap that links to both of those pages, so Google can keep crawling. Incidentally, if possible, you really should have less than 100 links on each page of your web site as well. 38.How to use SEO or directory Optimization for High Google Listings If you know how to use SEO to get a high listing in search engines, or are an expert in directory optimization for high Google listings, then you need read no more of this article. Your website obviously has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success. However, if not, then you need some advice. You need to understand the basics of directory optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead directory spiders by the hand and convince them that their site is the tops. Can you do that? Basic SEO Troubleshooting - Getting Through Web designers love to add all sorts of “interest” to a web site with lots of flair and flashy features. Menu links based on JavaScript or Flash make directory spiders choke; they can’t crawl past them. Likewise, they can’t crawl to pages that aren’t linked to something, so you should make sure that every page on your site can be reached from at least one static text link. Dynamic URLs are also an issue sometimes; you’ll want to check Google’s most recent guidelines on those. It used to be true that directory spiders couldn’t crawl them at all; now they can, at least to a limited extent. If not, then here are one or two tips. Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct keyword density a€“ do you know what that is? The vast majority of people dona€?t have the slightest clue about keyword density or what it means. Formulae said to relate to keyword density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time. Do you know what? Google doesna€?t give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page. Speaking of content, you’ll also want to check for duplicate content. You need to find out whether someone else is duplicating your site's content (in which case Google, who can’t really tell which site was there first, might be penalizing you by mistake). You also need to find out whether you have duplicate content on your own site – whether you’re duplicating someone else’s content, and whether some of your pages are so similar that Google sees the two pages as identical, and chooses to index just one. There are a variety of tools you can use to check this; just Google “duplicate content check.” Or you can just Google some key phrases from the content that you think has been copied, and see what comes up. Google doesna€?t care if you have exactly 15 incidences of your keyword every 500 words a€“ in fact if you do, you have no chance because that is now excessive. Keyword stuffing or keyword spamming they call it! Yet people still write articles packed full of keywords in the mistaken belief that it will be good for them. Who is still telling them that? How good is your site navigation? It doesn’t have to be fancy, but for the sake of both your human visitors and the search engines, it should be consistent, with general categories leading to more specific topics within the categories. SEO Chat, for example, has a long list of navigation links on the left side. You can visit a variety of topics which we cover in our articles, such as “link trading,” “search optimization,” and others. Click on the category, and you get a list of articles; clicking on an article title will take you to the first page of that article. It’s very predictable. So leta€?s forget keyword density. Ita€?s old SEO and no longer relates to Googlea€?s needs. Internal linking: now therea€?s a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighbourhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it. Do you have any pages without content? While a site is always “under construction,” you never know when the directory spiders will be paying a visit to index your site. You want to show them your best face. Keep those oddball pages to a minimum. Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most dona€?t know how to do it properly, and therefore lose out. Let me give you a simple example. Do you have any nofollow tags on your internal links? Google honors that tag, which means it doesn’t follow a link with that tag at all – not for awarding “link juice,” and not for indexing. Keep that in mind when you set up your site’s architecture and linking scheme.
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